Right on Target


This morning I had the wonderful opportunity to go for a tour of one of the new Calgary Target stores a day before it opened. This one in Market Mall, as well as the stores in Chinook Center and Forest Lawn and seven other locations in Alberta will be soft opening May 7th. The Target in Shawnessy will open May 14th and the grand opening for all is scheduled for May 24.


It was quite the experience to be in a new store in which no one has shopped in. The “team members” were all busy with final touches, looking sharp in their Target red and khaki outfits. The layout is totally redone from when Zellers previously occupied the space and it’s all shiny and red and white.

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Target carries a lot of great brands such as Papyrus, Mossimo Supply Co, Dyson, Apple, Kitchen Aid, Sonia Kashuk, Pixi, and tons more. They also do limited time collaborations, Roots and Sam & Libby, and are planning to do more with Canadian designers. I was quiet impressed with how fashion forward the maternity collections are.


Nate Berkus Collection home accessories


There are lots of ideas and products for organising.

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Unicorn bank anyone? When I went to a target in the states years ago I bought a set of Simply Shabby Chic sheets in a cabbage rose print and they are still my favourite! They’re great for summer as they always feel nice and crisp. I’m so excited that Target still has this line!


Our tour guide, John Morioka Sr. Vice of Merchandise, told us that Target is testing these bright beauty displays in Canadian stores. With three rows of every beauty product imaginable I’m sure they’ll be a hit.




Mr. Morioka is explaining about how Target tries to stay freah and on trend with their products. They have an Expect more. Pay less. brand promise which is sure to please plenty of new customers.




You might be wondering, like I was, why there are no lights on in the ice cream freezer? Simple, the lights come on as you walk by! How cool is that? Sorry about the pun. Lol

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These cereals, a target exclusive brand, include chocolate chunk hazelnut biscotti and French vanilla almond crunch. Yum!


This packaging is designed by textile designer Orla Kiely. Another Target exclusive.


Because who wants a sales person hovering around you. When I need help I’ll just summon someone with the press of a handy button.


This has got to be the cutest gift card ever!

So who’s excited to go see what all the fuss is about? I’m definitely stoked to go back when I can actually purchase instead of just looking at longingly.

You can learn more at their website www.target.ca or follow them on facebook www.facebook.com/TargetCanada or twitter www.twitter.com/target.ca

What is your favorite thing you’ve purcheased at Target? Or what are you looking forward to buying?


I had such a informative and fun time on the tour. I can’t wait to get my hands on all the cute things I saw!